Maille mustard makers, previously only available in exclusive boutiques in Dijon, Paris and London, has taken up residence in Brussels, in gourmet supermarket Rob. The range of goods on sale will be restricted, and will include fresh truffle mustard from the pump, in the style, one imagines, of draught beer.
In fact, Maille products made for the mass market are widely available. The company may have been founded selling vinegar in Marseilles in 1723, when people thought the product would protect them against the plague (they were right), but since 2000 it’s been part of the giant faceless multinational Unilever, whose other delicacies include Ben & Jerry’s, Hellman’s and Knorr.
The mini-boutique in the Rob store will feature mustard, mayonnaise, vinegar and vinaigrettes in “limited edition” – read, expensive – collector’s packages. Just what your hot dogs were crying out for, doubtless.