AB InBev, the world’s largest brewer, sold 458 million hectolitres of beer worldwide in 2014, just 0.2% more than in 2013, the company announced. For its more famous brands, such as Stella Artois and Budweiser, growth was 2.2%. However the overall figure includes a drop of 6% in sales within Europe, continuing a trend of the last few years. In home market Belgium, sales were stable, thanks in large part to the World Cup in the summer and the heavy marketing campaign by InBev brand Jupiler.
In financial terms, growth was more evident: total sales were up 5.9% to $47 billion, and profits up $1 billion to $8.9 billion.
Meanwhile CEO Carlos Brito saw his remuneration for the year more than halved, from €4.53 million in 2013 to €2.22 million in 2014. That includes a basic salary down by €20,000 to €1.22 million when expressed in euros; in dollars the figure is unchanged at $1.64 million. The variable portion of his remuneration went down from €3.29 million to €1 million. He also obtained 167,634 stock options.