Just in time for Tour de Geuze, coming up on April 21, 3 Fonteinen has announced the arrival of a new beer. Intense Red is an artisanal, unsweetened, unfiltered old kriek. It contains a higher amount of cherries, making it slightly less sour than a traditional 3 Fonteinen kriek. The new beer is the result of a collaboration between 3 Fonteinen’s Armand DeBelder and Manu De Cort of PuPil, a creative marketing company in Halle. It will first be available at the 3 Fonteinen shop during Tour de Geuze and later in the rest of Belgium and to a limited extent in the US as well.