Break On Through To The Other Side
By Alan Hope
We have a slogan. We are proud to say we are the oldest and most authentic brewery in Wallonia.”
Marc Lemay, marketing director at Brasserie Dubuisson, needs few words to describe his brewery’s claim to distinction. But while Dubuisson’s long history is not unusual in Belgian beer, here is something that makes them stand out: Nowhere in their range of 11 beers will you find the name of a saint, nor an abbey real or mythical. In fact, Dubuisson doesn’t even use its own name: most carry the name Bush (Bush Beer is simply the English translation of bière du buisson), and the most successful is called Cuvée des Trolls, which doesn’t even sound like a beer at all.
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